LEGO Universe Latest Online Game to Adopt Free-to-Play Business Model
Massively multiplayer online (MMO) game.Originally launched as an in-store retail PC game on October 26, 2010 by distributor Warner Bros. Interactive Entertainment (WBIE) for $50, starting this August the game will be available for free via digital download. Sales of the retail PC game, which currently sells for $20, will be discontinued permanently.
Rather than generating revenue from micro-transactions, the LEGO Group will continue to rely on monthly subscriptions for the game. Players will be able to access two adventure zones and one player property area for free for as long as they want. Access to the rest of the world’s 15 adventure zones and five player property areas will remain $9.99 per month. Gamers will also be able to purchase six months of gameplay for $49.99 and 12 months for $89.99.
“The LEGO Group remains committed to success in the digital space and to LEGO Universe In February of this year, the LEGO Group purchased NetDevil, the development team that created LEGO Universe, from Gazillion Entertainment. That team, based in Louisville, Colorado, continues to work on expansions for the game world. Later this year, Ninjago, the next big expansion for the game, will launch. Michael Pachter, video game analyst, Wedbush Morgan Securities, said the LEGO Group is likely targeting tens of millions of players with this new business model. “With the LEGO brand, that’s possible, especially since Sony Online Entertainment’s Free Realms , Sony Online Entertainment has gathered over 17 million registered players for its free-to-play game across PC, Mac, and PlayStation 3 since 2009. The game’s the first free-to-play MMO on Sony’s PlayStation Network. Sony has targeted the same family audience with its game world, which features mini-games like go kart racing and the ability to socialize with gamers of all ages in a cartoon-style 3D virtual world. The game relies on micro-transactions to generate revenue and offers players a $5 monthly subscription option to gain additional content. SOE also has had success with its most recent partnership with LucasArts, Star Wars: Clone Wars Adventures . Players can pay a $5.99 monthly subscription or buy in-game items as they explore the Cartoon Network’s hit computer-animated TV series from George Lucas. This virtual world includes activities like Starfighter races, droid puzzles and tower defense mini-games.
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others introduced similar services online for free. Now Nokia is betting that its Microsoft link can help make Navteq a success. On Wednesday, it said it would combine its mobile-location and commerce-services business with Navteq into one unit.
Michael Pachter, video game analyst, Wedbush Morgan Securities, said the LEGO Group is likely targeting tens of millions of players with this new business model. “With the LEGO brand, that's possible, especially since Sony Online Entertainment's Free
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