Marketing For Cosmetic Surgeons

Silicone Breast Implants Deemed Safe in FDA Side Effects Review

Allergan Inc. and Johnson & Johnson (JNJ) silicone breast implants were deemed safe by U.S. regulators after a review of clinical studies and side effects reported during five years of marketing.

The Food and Drug Administration ’s analysis didn’t find a link between the implants and connective tissue disease, reproductive issues, breast cancer or other new side effects, the agency said today. Women with breast implants should follow up with their doctor for routine MRI scans because the chances of complications increase with time, the FDA said.

The safety of silicone-gel implants has been debated since the products were reintroduced for aesthetic rather than medical use. An estimated 389,000 women got implants last year for reconstruction after surgery or to increase their breast size, according the American Society of Plastic Surgeons . About half of patients chose silicone over saline implants.

“Our review of this information continues to support the safety and effectiveness of silicone breast implants when used as intended,” said Jeffrey Shuren , director of the FDA’s Center for Devices and Radiological Health, on a conference call today with reporters. “The risks and complications, though frequent, are well understood.”

Twenty percent of women who get breast implants for aesthetic reasons and 50 percent who have breast reconstruction will need the devices removed within 10 years because of complications, according to the FDA. The most common safety risks are hardening around the capsule and additional surgeries. Pain, scarring, wrinkling and implant rupturing are also common.

The FDA reiterated its warning from January that as many as 60 of the 5 million to 10 million with breast implants globally have developed a rare type of cancer called anaplastic large cell lymphoma . This risk is “profoundly small,” Shuren said.

The FDA approved the use of silicone implants for cosmetic surgery in November 2006, after 14 years of allowing them only for breast reconstruction because of concerns that women had been injured by leakage. The products had been on the market since before the FDA began regulating devices in 1976.

Allergan makes Natrelle silicone breast implants as well as saline implants. The Irvine, California-based company reported $319 million in sales of breast aesthetic devices last year, or 6.6 percent of revenue. The Mentor division of New Brunswick , New Jersey-based J&J makes MemoryGel silicone implants. J&J didn’t disclose sales of the products in its annual report.

local marketing for plastic surgeons, how NOT to use video | The ...

Local marketing for plastic surgeons | The Local Marketing Report

It’s just as important to know what NOT to do in your local marketing as it is to know what TO do.

The video below (even though it’s for a marketer and not a plastic surgeon him or herself) is a perfect example of bad marketing.

In today’s world especially, people are looking for guidance, quality information and connection.

They don’t care until they know you care.

This video just says “call us and give us money.”

That’s NOT the way to guide, give or connect.

It doesn’t encourage me to know, like or trust the guy who did the video.

Internet Marketing for Cosmetic Plastic Surgeons, The Only Click-by-Click Guide Book for Advertising, Marketing, and Promoting Your Cosmetic Plastic Surgery Center Online Using Google, Facebook, YouTube, Search Engine Optimization (SEO), and More!

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